Bachelor of Arts in Faith-Based Marketing, Advertising, Specialization in Grant Writing for Non-Profit

Degree abbreviation

B.A. in Faith-Based Marketing, Advertising, Specialization in Grant Writing for Non-Profit

Total program length

120 semester credit hours

Normal completion time

Four academic years

General education

36 credit hours

Professional application courses

15 credit hours

Capstone requirement

6 credit hours

Academic unit

HBIU College of Business and Economics

Total credits

120

Duration

4 years

• Analyze complex market data to design effective advertising and outreach strategies.
• Develop professional-grade grant proposals that align with specific funding requirements and organizational objectives.
• Evaluate the ethical implications of marketing and advertising campaigns within diverse community contexts.
• Integrate principles of biblical stewardship and servant leadership into all aspects of organizational communications.
• Demonstrate proficiency in digital media platforms and data analysis tools to track audience engagement.
• Formulate strategic communication plans that translate institutional goals into impactful messaging for stakeholders.
• Course Outline
• Semester 1 — Year 1
• Code
• Title
• Credits
• Prerequisites
• ENG101
• Academic Writing and Rhetoric
• 4
• None
• BUS105
• Foundations of Business Management
• 3
• None
• ECO110
• Principles of Resource Management
• 3
• None
• COM120
• Foundations of Communication
• 3
• None
• ENG101 — Academic Writing and Rhetoric: This course covers foundational principles of clear, persuasive writing for professional and academic contexts. Students examine effective structural patterns for communication. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• BUS105 — Foundations of Business Management: An introduction to organizational management, including planning, directing, and controlling resources. Emphasis is placed on ethical decision-making. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• ECO110 — Principles of Resource Management: This course examines the economic principles of responsible resource allocation and sustainable asset management within organizational frameworks. It covers budgeting strategies, sustainability practices, and the ethical management of donor contributions. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• COM120 — Foundations of Communication: An examination of interpersonal and organizational communication theory. Students practice effective messaging in diverse settings. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 2 — Year 1
• Code
• Title
• Credits
• Prerequisites
• MAT150
• Business Statistics
• 3
• None
• MKT200
• Principles of Marketing
• 3
• BUS105
• ENG110
• Professional Technical Writing
• 3
• ENG101
• SOC130
• Community Sociology
• 4
• None
• MAT150 — Business Statistics: An application of statistical methods to organizational decision-making and data analysis. Students interpret data trends to inform strategy. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• MKT200 — Principles of Marketing: Students learn the core components of the marketing mix and how to apply them to identify target audiences. This covers consumer research and branding. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• ENG110 — Professional Technical Writing: A deep dive into writing for formal reports, proposals, and project documentation. Focus is on accuracy and readability. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• SOC130 — Community Sociology: An analysis of social dynamics, community health, and the role of non-profit entities in societal development. Students identify community needs. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 3 — Year 2
• Code
• Title
• Credits
• Prerequisites
• ADV210
• Advertising Design Fundamentals
• 3
• MKT200
• RES250
• Research Methods for Social Impact
• 3
• MAT150
• BUS220
• Organizational Ethics
• 3
• None
• HIS205
• History of Philanthropy
• 3
• None
• ADV210 — Advertising Design Fundamentals: This course explores visual storytelling and the principles of design in advertising. Students create materials for print and digital media. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• RES250 — Research Methods for Social Impact: An introduction to qualitative and quantitative research techniques for measuring project effectiveness. Students conduct impact assessments. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• BUS220 — Organizational Ethics: A study of professional ethics and moral leadership within the context of private and non-profit organizations. Case studies are emphasized. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• HIS205 — History of Philanthropy: A survey of the development of charitable organizations and their historical impact on civil society. Focus is on modern trends. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 4 — Year 2
• Code
• Title
• Credits
• Prerequisites
• MKT310
• Digital Media Strategy
• 4
• MKT200
• GRA220
• Fundamentals of Grant Writing
• 3
• ENG110
• COM250
• Public Relations and Media
• 3
• COM120
• MGT230
• Organizational Leadership Theory
• 3
• THE110
• MKT310 — Digital Media Strategy: This course evaluates modern digital tools and platform-specific marketing strategies. Students learn to optimize audience reach and engagement. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• GRA220 — Fundamentals of Grant Writing: An introduction to the grant-seeking process, from identifying funding sources to crafting compelling narratives. Students build proposal budgets. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• COM250 — Public Relations and Media: The study of cultivating positive relationships with stakeholders through strategic public communication. Focus is on reputation management. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• MGT230 — Organizational Leadership Theory: This course explores various leadership styles and their effectiveness in non-profit environments, focusing on team motivation, strategic decision-making, and organizational culture. Students will analyze contemporary management theories to improve operational efficiency and leadership efficacy. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 5 — Year 3
• Code
• Title
• Credits
• Prerequisites
• ADV350
• Consumer Behavior in Non-Profits
• 3
• MKT200
• GRA360
• Advanced Grant Writing
• 4
• GRA220
• BUS310
• Non-Profit Financial Management
• 3
• BUS105
• COM330
• Crisis Communication
• 3
• COM250
• ADV350 — Consumer Behavior in Non-Profits: An analysis of the psychological and sociological factors that drive donor engagement and organizational support. Research-based approaches are utilized. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• GRA360 — Advanced Grant Writing: A continuation of grant writing focusing on complex federal and private foundation solicitations. Students review past successful proposals. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• BUS310 — Non-Profit Financial Management: Focuses on fiscal stewardship, budgeting, and transparency for non-profit entities. Students learn to manage resources ethically. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• COM330 — Crisis Communication: Techniques for managing institutional communications during periods of crisis or reputational challenge. Focus is on maintaining trust. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 6 — Year 3
• Code
• Title
• Credits
• Prerequisites
• MKT400
• Marketing Analytics
• 3
• MKT310
• ADV420
• Creative Campaign Development
• 3
• ADV210
• BUS440
• Organizational Law and Compliance
• 3
• BUS105
• HUM300
• Cultural Engagement
• 3
• SOC130
• MKT400 — Marketing Analytics: A study of data-driven marketing decisions using web analytics and survey software. Focus is on measurable outcomes for organizations. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• ADV420 — Creative Campaign Development: Students work in teams to design comprehensive advertising campaigns for social causes. Emphasizes visual and written coherence. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• BUS440 — Organizational Law and Compliance: An overview of legal requirements for operating non-profit organizations and managing charitable solicitations. Focus on standard regulations. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• HUM300 — Cultural Engagement: An interdisciplinary approach to understanding how organizations interact with and impact diverse local cultures. Focuses on sensitivity. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 7 — Year 4
• Code
• Title
• Credits
• Prerequisites
• GRA450
• Grant Management and Evaluation
• 3
• GRA360
• MGT460
• Strategic Planning for Non-Profits
• 3
• BUS105
• COM480
• Digital Fundraising
• 3
• MKT310
• EDU410
• Advocacy and Education
• 3
• None
• GRA450 — Grant Management and Evaluation: Focuses on post-award management, reporting, and assessing project effectiveness for grantors. Students learn to manage project lifecycles. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• MGT460 — Strategic Planning for Non-Profits: The process of long-term goal setting and operational planning for sustainable growth. Students create organizational maps. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• COM480 — Digital Fundraising: Explores the intersection of social media advertising and online donation systems. Focus on donor retention strategies. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• EDU410 — Advocacy and Education: Examines how to design communication strategies to educate the public on social issues. Focus is on persuasive clarity. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 8 — Year 4
• Code
• Title
• Credits
• Prerequisites
• CAP490
• Senior Capstone Project
• 4
• All Core Courses
• BUS495
• Professional Seminar
• 3
• All Core Courses
• BUS450
• Professional Ethics and Social Responsibility
• 3
• THE230
• MKT490
• Selected Topics in Global Marketing
• 3
• MKT400
• CAP490 — Senior Capstone Project: The synthesis of marketing, grant writing, and leadership coursework applied to a comprehensive organizational project. This includes a portfolio demonstration of competence. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• BUS495 — Professional Seminar: Focuses on career transition, networking, and professional development ethics for graduates. Emphasizes ongoing servant leadership. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• BUS450 — Professional Ethics and Social Responsibility: This course investigates the intersection of corporate social responsibility, professional standards, and personal value systems within the non-profit sector. Emphasis is placed on navigating ethical dilemmas in public service and maintaining organizational transparency. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• MKT490 — Selected Topics in Global Marketing: Examination of global marketing challenges and opportunities within the non-profit sector. Focus on international donor engagement. This course prepares students in supporting faith-based, nonprofit, community organizations' missions.

Applicants must hold a high school diploma or equivalent, demonstrating a solid foundation in humanities and social sciences. A minimum high school grade point average of 2.5 is recommended, along with the submission of an essay outlining the applicant's commitment to community service and leadership development. Standardized test scores may be submitted to support the application, and personal interviews may be conducted to assess alignment with the institution’s mission and academic rigor. Senior Capstone Project The Senior Capstone Project serves as the culminating academic experience, requiring students to synthesize four years of learning into a comprehensive communication and funding plan for a real-world non-profit partner. Students are expected to demonstrate mastery in research, strategic advertising, and technical writing by producing a portfolio of deliverables, including a multi-channel media campaign and a fully developed grant application. Beyond technical competence, the capstone project functions as an exercise in faith-informed character development. Students must articulate how their proposed interventions reflect principles of ethical reasoning, stewardship, and servant leadership, ensuring that their work upholds the integrity of the non-profit's mission. This 4-credit course requires faculty supervision and ensures that graduates exit the program prepared to demonstrate both professional excellence and spiritual maturity in their professional endeavors.

• To qualify for graduation, students must complete a minimum of 120 credit hours with a cumulative grade point average of 2.0 or higher. All core curriculum requirements must be satisfied, and the Senior Capstone Project must be completed with a passing grade, demonstrating the student's ability to integrate academic expertise with a commitment to integrity-based practice. Academic proficiency is balanced with institutional expectations for spiritual and ethical formation throughout the student's tenure.
• Students are expected to participate in chapel services and fulfill community service hours as part of their holistic development. This integration ensures that graduates possess the professional capacity to excel in the marketplace alongside the character traits required for faithful service. Completion of the program signals an individual’s readiness to engage in their chosen career path with a perspective grounded in moral clarity, leadership excellence, and sustained dedication to the greater good.
• Career Opportunities
• Non-Profit Communications Coordinator
• Grant Writing Consultant
• Digital Marketing Strategist for Ministries
• Development Officer for Humanitarian Agencies
• Public Relations Specialist for Community Organizations
• Social Media Manager for Faith-Based Non-Profits
• Donor Relations Manager
• Important Notices
• The program educates ethical professionals who demonstrate technical excellence, servant leadership, professional integrity, and a commitment to apply sound principles to advance faith-based organizations, strengthen communities, and contribute responsibly.
• HBIU is a lawfully operating nonpublic faith-based postsecondary institution that maintains its status under section 1005.06(1)(f), Florida Statutes. The University annually affirms its compliance with the requirements applicable to faith-based institutions in Florida through Commission for Independent Education.
• HBIU accreditation from QAHE (for quality assurance in pre-tertiary and higher education mechanisms). QAHE offers globally recognized accreditation and quality assurance for higher education, training providers, and professional institutions worldwide. Students should consider the nature and scope of this recognition in relation to their individual certification and professional goals.
• Transfer credit is evaluated individually based on course content, credit hours, grades, institutional documentation, program requirements, and applicable university policies. Although HBIU provides academically structured programs, no institution can guarantee that another college, university, employer, licensing board, or credential-evaluation service will accept its credits or credentials. Students are encouraged to obtain advance written confirmation from the intended receiving organization.
• The program develops academic knowledge and applied competencies for service in faith-based organizations, nonprofit institutions, community programs, and related professional environments. Some occupations associated with the subject area may be regulated by governmental or professional authorities. A degree from HBIU demonstrates completion of the University's academic requirements but does not, by itself, confer professional licensure or legal authority to perform regulated services.
• Where a program is related to an external certification, eligibility is determined exclusively by the applicable certifying organization. Certification bodies may establish additional requirements involving education, examinations, experience, background screening, continuing education, or membership. HBIU does not guarantee certification eligibility or examination approval unless a formal written agreement expressly provides otherwise.
• Career and occupational information is provided to help students make informed educational decisions. Employment outcomes depend on factors such as the graduate's experience, geographic location, professional qualifications, employer requirements, economic conditions, interviewing ability, and any applicable licensure or certification requirements. Completion of a program does not constitute a promise of employment, promotion, job placement, or a particular occupational title.
• This program is delivered through online instruction. Students must have access to the technology, equipment, internet service, software, and learning resources identified in the University's technology requirements.
• Internship or field-experience participation is subject to academic eligibility, site availability, supervisor approval, and the requirements of the participating organization. The University assists students with the placement process but cannot guarantee placement with a particular organization, supervisor, location, or schedule.
• Students are responsible for reviewing the catalog, understanding program requirements, providing accurate information, meeting academic and financial obligations, and verifying whether the program supports their intended educational or professional goals.
• Completion of a University program does not authorize a graduate to use a professional title that is protected or restricted by law. Graduates must use titles that accurately reflect their education, credentials, employment role, and current licensure or certification status.
• Degree abbreviation | B.A. in Faith-Based Marketing, Advertising, Specialization in Grant Writing for Non-Profit
• Total program length | 120 semester credit hours
• Normal completion time | Four academic years
• General education | 36 credit hours
• Business and management core | 63 credit hours
• Professional application courses | 15 credit hours
• Capstone requirement | 6 credit hours
• Code | Title | Credits | Prerequisites
• ENG101 | Academic Writing and Rhetoric | 4 | None
• BUS105 | Foundations of Business Management | 3 | None
• ECO110 | Principles of Resource Management | 3 | None
• COM120 | Foundations of Communication | 3 | None
• Code | Title | Credits | Prerequisites
• MAT150 | Business Statistics | 3 | None
• MKT200 | Principles of Marketing | 3 | BUS105
• ENG110 | Professional Technical Writing | 3 | ENG101
• SOC130 | Community Sociology | 4 | None
• Code | Title | Credits | Prerequisites
• ADV210 | Advertising Design Fundamentals | 3 | MKT200
• RES250 | Research Methods for Social Impact | 3 | MAT150
• BUS220 | Organizational Ethics | 3 | None
• HIS205 | History of Philanthropy | 3 | None
• Code | Title | Credits | Prerequisites
• MKT310 | Digital Media Strategy | 4 | MKT200
• GRA220 | Fundamentals of Grant Writing | 3 | ENG110
• COM250 | Public Relations and Media | 3 | COM120
• MGT230 | Organizational Leadership Theory | 3 | THE110
• Code | Title | Credits | Prerequisites
• ADV350 | Consumer Behavior in Non-Profits | 3 | MKT200
• GRA360 | Advanced Grant Writing | 4 | GRA220
• BUS310 | Non-Profit Financial Management | 3 | BUS105
• COM330 | Crisis Communication | 3 | COM250
• Code | Title | Credits | Prerequisites
• MKT400 | Marketing Analytics | 3 | MKT310
• ADV420 | Creative Campaign Development | 3 | ADV210
• BUS440 | Organizational Law and Compliance | 3 | BUS105
• HUM300 | Cultural Engagement | 3 | SOC130
• Code | Title | Credits | Prerequisites
• GRA450 | Grant Management and Evaluation | 3 | GRA360
• MGT460 | Strategic Planning for Non-Profits | 3 | BUS105
• COM480 | Digital Fundraising | 3 | MKT310
• EDU410 | Advocacy and Education | 3 | None
• Code | Title | Credits | Prerequisites
• CAP490 | Senior Capstone Project | 4 | All Core Courses
• BUS495 | Professional Seminar | 3 | All Core Courses
• BUS450 | Professional Ethics and Social Responsibility | 3 | THE230
• MKT490 | Selected Topics in Global Marketing | 3 | MKT400